Our Story

About Tourism Mobility Services

From a vision born during a global pandemic to a transformative platform shaping the future of tourism mobility in South Africa and beyond — inclusive of every community.

✦ Proudly serving VFR & VTSD tourism  ·  Villages · Townships · Small Dorpies
2020
Year Founded

Born from resilience during the COVID-19 pandemic, TMS set out to solve what the industry had ignored for too long.

Company Overview

A Platform Built for Africa's Tourism Future

Tourism Mobility Services (TMS) is a South African-based mobile super app designed to digitize and democratize tourism mobility. We consolidate ride-hailing, deliveries, professional concierge, fintech tools, and integrated safety into a single, user-friendly platform.

TMS bridges the gap between tourists seeking seamless, safe, and eco-conscious travel experiences and local operators in need of financial inclusion and income opportunities. Our platform is built on the belief that technology should empower communities, not extract from them.

Operating on a decentralized, operator-centric B2B2C model, TMS gives local entrepreneurs the digital infrastructure they need to compete, earn, and grow — from urban centres to villages, townships, and small dorpies.

Our Origin Story

TMS grew from Petro Shuttle, a shuttle service founded by Petro Maseko that demonstrated the urgent need for consolidated, safe, and technologically-enabled tourism mobility solutions during the COVID-19 pandemic.

Direction & Purpose

Vision & Mission

Two commitments that anchor every decision we make.

Our Vision

Revolutionizing Global Tourism Mobility

To revolutionize global tourism mobility via a unified platform that transforms exploration into seamless, safe, and economically enriching experiences. A world where every traveller — regardless of origin or budget — has access to safe, connected, and sustainable mobility solutions.

Africa-wide reach
Zero-commission
Our Mission

Digitize and Democratize

To digitize and democratize tourism mobility by connecting travellers with safe, eco-friendly services while empowering local operators through financial inclusion and smart digital tools, ensuring no operator is left behind in the digital economy.

Operator-first
Fintech-enabled
What We Stand For

Our Core Brand Values

Operational commitments embedded into every feature, partnership, and decision we make.

01

Innovation

We push the boundaries of what a tourism platform can be, from multi-modal transport to fintech integration.

02

Inclusivity

TMS is designed for everyone. Our zero-commission model ensures every operator has an equitable opportunity.

03

Reliability

From payment processing to emergency response integration, travellers and operators trust TMS to deliver.

04

Safety-First

Through our Namola panic button integration and vetted operator network, safety is the foundation of every feature.

05

Human-Centered Design

Every interface decision and service offering is evaluated through the lens of how it serves real people in real situations.

06

Economic Empowerment

Financial inclusion is not a feature, it is our purpose. TMS creates tangible income opportunities for local communities.

Our Operating Model

The Decentralized B2B2C Approach

TMS operates as an aggregator e-commerce platform, connecting businesses and operators directly with consumers through transparent, equitable digital infrastructure.

B

Business

TMS as the technology infrastructure provider — the platform, tools, and ecosystem that enables everything.

2B

To Business

Local operators and tourism businesses who use TMS to reach customers, manage bookings, and earn income.

2C

To Consumer

Tourists and local travellers accessing a full suite of mobility, safety, and payment solutions through one seamless app.

Why Decentralized and Operator-Centric?

Traditional mobility platforms take 25 to 30% commission from every transaction, effectively taxing the livelihoods of the operators they depend on. TMS rejects this model entirely. By operating a zero-commission structure and providing operators with premium digital tools, marketing support, and coupon-based income streams, we create a true partnership economy — not an extractive one.

Leadership

The Team Behind TMS

A dedicated, passion-driven team united by a shared vision to transform tourism mobility across South Africa and beyond.

Petro Maseko
PM

Petro Maseko

CEO & Founder

Petro Maseko

CEO & Founder

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Present Khoza
PK

Present Khoza

Team Leader

Present Khoza

Team Leader

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Thembisile Madonsela
TM

Thembisile Madonsela

Developer

Thembisile Madonsela

Developer

LinkedIn profile not available
Sibonginkosi Mashele
SM

Sibonginkosi Mashele

Developer

Sibonginkosi Mashele

Developer

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A skillful and youthful South African Team

Culture

What Drives Our Team

TMS is built by people who believe technology should create equitable opportunity, not extract from it.

Purpose Over Profit

Every team member joined because they believe in the mission. We measure success by operators whose livelihoods we improve and tourists who travel safer because of our platform.

Community Accountability

We are accountable not just to investors, but to the operators and communities our platform serves. Every decision is evaluated against its impact on those communities.

Relentless Execution

Ideas are the beginning, execution is everything. We operate with a bias toward action, measured risk-taking, and constant improvement. Build, test, learn, iterate.

Partner with TMS and Shape the Future of Tourism

Whether you are an investor, operator, tourism board, or strategic partner, there is a place for you in the TMS ecosystem.

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